Home Title: 2025 Decorum Index: A Ranked List of Media Outlets Most Likely to Say ‘Optics’ in a Crisis

Title: 2025 Decorum Index: A Ranked List of Media Outlets Most Likely to Say ‘Optics’ in a Crisis

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Executive Summary


In the face of democratic decline, ecological collapse, and increasingly surreal headlines, America’s leading media institutioMethodology
We employed the Decorum-Affect Scoring Matrix (DASM), Tone Policing Frequency Analysis (TPFA), and Gravitas-to-GutTop 10 Media Outlets Most Likely to Say ‘Optics’ in a Crisis


1. Politico
2. The New York Times
3. CNN
4. MSNBC
5. Axios
6. NPR
7. The Hill
8. ABC News
9. CBS News
10. PBS NewsHour

The PMP Institute for Behavioral Optics